I Help Growth Teams Craft a Chorus of Conversion Content that Drives Qualified Engagement.

I tag team with growth marketers … content vp’s … founders ... mad scientists … and help articulate what makes your feverish vision unique. Clearly. Compellingly. So weary, wary folks perk up, nod their heads in agreement, and say, “Oh, wow! Count me in.”

I tag team with growth marketers … content vp’s … founders ... mad scientists … and help articulate what makes your feverish vision unique. Clearly. Compellingly. So weary, wary folks perk up, nod their heads in agreement, and say, “Oh, wow! Count me in.”

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I work alone. For you. With you. One on one. (No agency bloat.)

(*) You'll find my copy featured in MILLION DOLLAR MAILINGS, INSIDE DIRECT MAIL, WHO’S MAILING WHAT, and THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS.

I use all the crayons in the box to write compelling conversion copy that will motivate your audience to take action across multiple channels. See for yourself …

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My savvy clients ask me to go up against the best copywriters in the world — and run circles around them. Indeed, it’s not unusual for me to get love letters like these from my clients and colleagues …

Now can I help you....

NAIL your USP,

DIFFERENTIATE your positioning,

TRUMPET your benefits,

HONE your elevator pitch,

MASSAGE your founder's story and,

CHISEL your offer (so even skeptics can't turn it down)?

"Josh's letter is a masterpiece of exclusivity, highly personal copy, mystery, irresistible teases, bold promises. It pulls a dazzling 35% cash with 80% pay-up!"

Denison Hatch
Editor
Who's Mailing What!

"Wow! Gross is four times and net is double!"

Cynthia Zhao
Circulation Director
The Asian Wall Street Journal

"We were astonished when your messaging pulled 72% better. I had not thought such an increase was possible."

Rob Dubin
Publisher
Sailing Quarterly

"Josh's letter is a masterpiece of exclusivity, highly personal copy, mystery, irresistible teases, bold promises. It pulls a dazzling 35% cash with 80% pay-up!"

Denison Hatch
Editor
Who's Mailing What!

"Wow! Gross is four times and net is double!"

Cynthia Zhao
Circulation Director
The Asian Wall Street Journal

"We were astonished when your messaging pulled 72% better. I had not thought such an increase was possible."

Rob Dubin
Publisher
Sailing Quarterly

Answers to Your Penetrating Questions About My Freelance Direct Response Copywriting and Conversion Content Services

I sail in three oceans.

1. I can craft a chorus of content which drives engagement and stays on brand across multiple channels. Whether it's crafting a grabby PR pitch which lands you in PEOPLE magazine ... a repositioned landing page which drives orders ... or a renewal series which retains customers ... I have the skills to craft powerful, go-to-market deliverables the second you release me from my cage.

2. I help startups punch above their weight.  I tag team with inspired and talented individuals who wake up with feverish ideas and want help putting those ideas on paper -- clearly and compellingly.  

3. I work with savvy performance marketers who hire the best copywriters in the world to blanket the US with direct mail.  

  • Consumer Reports would roll out my sales letters to 40 million people.  
  • Better Homes & Gardens would send my direct mail packages to every household in the country.
  • The National Fire Protection Association mailed my membership acquisition control for 11 years.

The benefit to you?  After selling all kinds of things to all kinds of people ... for decades ... I have an ear for finding the notes that will make your campaign sing -- and move your audience to action.

I'm an old school direct response copywriter -- to the marrow in my bones.

I craft the words that motivate people to take action.  I apply jumper cables to your startup. Your new product launch. Your nonprofit's Charter Membership solicitation.  Whatever reason brought you to my doorstep.

Over a series of conversations, I will listen to you carefully, internalize what you're up to, and percolate on what I think will make you stand out. 

It's not unusual for me to wake up at night thinking about your business and how to best express it.  

That's what you want.  You want my brain obsessing over you and your idea.  Poking and probing.  Until I find an angle that works, that people can grasp -- quickly.

Then I write copy that converts.  (Note: I write every word. I don't subcontract.)

In short, I’m not a consultant who theorizes, hands you a bill, and walks away.  

I'm not going anywhere.  

I'm just warming up.

Together, we will figure out your positioning, craft your offer, identify your proof points, and then off I go to write the content you need: your homepage, your emails, your landing pages, your sales letters, your PR pitch—whatever it takes to get your audience to say “yes.”

 

Most content and messaging projects unfold over 3-5 months.

The first month is research-heavy as I dig into what makes you unique.

The timeline depends primarily on how quickly we can iterate together and your schedule. 

Don't be surprised if, after I've created your copy platform, I produce stuff faster than you can review it.

I have the skills to write all the go-to-market content you need: sales letters and PR pitches ... emails and landing pages ... ads in all shapes and sizes (print and digital) ... video scripts ... 

For starters, however, I will construct a foundational document -- a copy platform or copy deck -- which lays out your positioning, your USP (unique selling proposition), your features and benefits, your offer and guarantee ... in language your audience will understand and respond to.

Once you're happy with your copy deck and sign-off, that document influences eveything that follows.

 

When thinking about your project, the questions I ask myself are:

  • What will motivate your audience to take action? 
  • What problems keep them up at night that you can solve?
  • What turns of phrase should I use to make your audience feel we are part of their tribe?

I then craft all of your content to be conversion focused, so qualified buyers will perk up and nod their heads in agreement.

A feature is your lamp's ON/OFF switch.  

The benefit is you no longer have to crawl under your desk and get covered with dust balls to plug the lamp cord into the wall outlet.

Ideally, your benefits appeal specifically to your tribe.  

See if you can guess who I'm writing to ... 

  • If you're tired of crawling across the Abby's cold stone floor to read the Gospels by lamplight ... 
  • If you're sick of dragging your sorry ass across the greasy shop floor at 2:00am to make your Hog growl before the rally ...
  • If your pounding heart (under the covers) can't wait to find out if Wren kisses Blackthorne while he is lashed to the railroad tracks ... 

Get the idea?

My job is to make folks of all stripes realize, "Finally, someone who gets me!

 

No serious copywriter can guarantee results -- too many variables outside our control -- but I do try to minimize your risk.

If you’re not happy, you can pull the trap door and end the engagement anytime — even after Month #1.

What I do guarantee is world-class creative that gives you a real competitive advantage — and a partner who takes your business as seriously as you do.  

I love my work and stake my reputation on effort, integrity, and your satisfaction.

 

I team up with graphic designers all the time.  I can work with your in-house folks, if you have them, or partner with the professionals I admire.  (Note: they work for money.)

That said, if the project is relatively simple, I can often fake it with Adobe XD and save you some cash.

After decades working side-by-side with the best graphic designers in direct marketing, I've developed an eye for what is effective.

 

You can read a mountain of love letters here at my other watering hole:

https://www.jcmanheimer.com/love

Here's my favorite: a professional colleague on Facebook, telling other copywriters how to swipe my work:

"If you want to witness brilliance, go to Josh's website and read every single word of every single page. Then save the pages to your computer and repeat the exercise again next week. Then the week after. Continue doing this week after week. In just a few months of this routine, you'll have gained more copywriting insight than sitting down with Gene Schwartz himself. That Josh dude is a monster."  —K.G. (Facebook)
 

 

I'm flexible.  For most of my career, I've worked on a project basis and get half up front.

josh@jcmanheimer.com WHOOSHES onto my desk like the pneumatic tube at your bank's drive-thru.

We can set up a time to talk about what you're up to and whether my skills can help.